Importance Of Professionally Done Photos & Videos In Your Marketing

We are visual beings.

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Whether you’re a new business or a well-established business, your photos and videos can make or break your marketing efforts and campaign. If you look cheap, expect people to start asking, “how much?” But if you communicate yourself as a quality product or service, you will attract customers who value quality AND are willing to pay for it.

Marketing is about communicating your value. However, professional photography and videography is often an item on the list that is seen expandable.

As digital cameras become cheaper every year we often think of “just doing it by ourselves”. But that distracts you and takes you away from your core business. As opposed to professionals whom have invested time and money in buying equipment and learning their craft.

With the power of visual communication reaching an all-time high, professional photography and videography is more crucial to your marketing than ever before.

Every business in every industry can benefit greatly from professional photography and videography. No matter who your customers are or what you are selling, high quality photography and videography is an important asset that will contribute to your overall success. When it comes to business expenses, professional photography and videography should be at the top of your list.

15 Reasons Why Professional Photography & Videography Is Important For Your Business

1. A Picture is Worth A Thousand Words

You’ve probably heard this adage before. These days pictures are worth at least a thousand words – probably more! Photos enable you to show your clients and customers what you have to offer rather than tell them. In this day and age, consumers like to see things for themselves before making a decision about a purchase. The internet has made this increasingly possible, which means photos and videos of your products and offerings are more valuable than ever before.

2. Your Media Represents Your Business

Often times the cost of professional photography makes it tempting for business owners to take photos themselves or find a lower cost alternative to hiring a professional photographer. If this thought crosses your mind, remember: your photos represent your business. Low quality, unprofessional photos will communicate the same about your organization and the products and services you offer. Your photos and your website are hugely important when it comes to making a first impression on customers. Don’t skimp on them!

3. Customers Want to Get To Know YOU

Stock photos are one alternative that some organizations consider when they feel a photo shoot with a professional photographer might be out of reach. While stock photos are certainly helpful for some purposes, they are not the best way to showcase your business. Why? Because they are not photos of your business.

When people visit your website, they want to get to know you! Stock photos don’t help them do that – and they could give people a false impression of what you have to offer. The best way for potential customers to get to know your business is by showing them actual photos of your business, your team members, and your products.

4. Images Can Help You Get Found On the Web

If your business has a website, you may have heard of search engine optimization, or SEO. SEO is the practice of strategically optimizing various elements of your website in an effort to help it perform better in the search engine ranking results. There are many elements to SEO, and one element is images.

Optimized photos can help your website get found in the image results and perform better in the overall search results. They can also help to engage customers and keep them on your site for longer, or encourage them to choose you over a competitor.

5. Professional Photos are Versatile Assets

When it comes to marketing your business online, you have probably heard the phrase “content is king.” This has been the case for a while now, and it definitely still holds true. But what many don’t realize is that photos are content – and they are a powerful, versatile form of content at that.

Online, photos can be used to make your website infinitely more engaging. They can be used to build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google+ and more. They can also be featured in blog posts and articles – the possibilities are endless.

Offline, photos can be used in brochures and promotional materials of all kinds. By investing in professional photography, you provide yourself with new, helpful ammunition that can be used to enhance your marketing efforts in a plethora of ways.

6. Gets attention

With the sheer volume of information being shared online – 1.5 billion units of content – marketers need to do everything they can to grab the attention of their target audience. Visual elements increase people’s willingness to read content by a staggering 80%.

7. Speeds processing

The human brain can only process a limited amount of information at a given time. Data that can be processed much faster, such as a compelling photograph, will always take precedence.

8. Improves nonverbal communication

With 93% of all human communication being non-verbal, combining visual elements with well-written text is an excellent way for marketers to capture the imagination of their target audience.

9. Adds viral options

Visual content can go viral if an audience likes it well enough to share it with their online communities and social networks. This helps to build brand credibility, corporate integrity, and customer loyalty.

10. Improves understanding

Photographically strong brands are dynamic, emotional, and timeless. Adding photographs that explain a brand’s message helps the target audience better understand and appreciate the message.

11. Influences emotion

In spite of efforts to make purchases based on rational analysis, consumers often let emotion influence their buying decisions. The use of captivating photographs drives emotional responses about a brand.

12. Solicits action

We are in a new era of marketing in which a brand is defined by those who experience it. Forty percent of online users will provide more favourable responses to visual content than to plain text and text-based content.

13. Increases engagement

Photographs are easier to consume than text. Facebook campaigns generate 65% more engagement and tweets average 35% more retweets when including a photograph than those without.

14. Creates a favourable perception

Humans are conditioned to make snap judgments, sometimes on a subconscious level. A professional appearance, including a well-taken photograph displaying a product or service in context, builds trust.

15. Drives sales

There is a direct link between utilizing high-quality images in marketing and the growth of sales. Photographs help consumers visualize themselves using a product or service and allows them to imagine it improving their life in some way.

Invest in Professional Photography For Your Business

When it comes to successfully marketing and promoting your business, professional photos and videos are a MUST no matter what industry you work in. The time to find and hire a professional photographer to showcase your business is NOW!


RedEye Productions provide you customized visual and creative solutions. From brochures to corporate videos, to product photos to headshots, we provide visually appealing and compelling imagery and forward thinking concepts to corporates, brands and agencies.

Feel free to contact us to inquire.


1. 5 Reasons Every Business Needs Professional Photos -

2. 10 Reasons Why Photography Is Crucial In Modern Marketing -

3. The importance of visual content in your marketing strategy (and how to deliver it effectively) -

4. The Importance Of Good Photography In Your Marketing -

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